Finnish Social Media Influencer Joonas Pesonen will live in a hotel for a year – “This is the craziest thing I have ever done – luckily, my houseplants are moving with me!”
Joonas Pesonen, 30, (@pesojoonas), from Helsinki, was chosen as #YearinClarion ambassador for Clarion Hotels in Finland at the Matka Nordic Travel Fair today and he will live in a hotel for one whole year. Pesonen is the first ever influencer whose task will be to test how a hotel room functions as a home and how life in the midst of the hotel’s services feels.